East of Eden explodes on Netflix with 28.9 M views in 4 weeks
The mini-series, led by Florence Pugh, jumps from 6.5 M to 28.9 M views, climbing to sixth worldwide.
After a quiet launch, East of Eden reached 28.9 million views at the end of its fourth week, a 4.4-fold increase from its initial 6.5 million views. The series sits in sixth place in the global ranking, remains in the Top 10 of 86 countries and adds 3.6 million additional views. In the fifth week, the count climbs to 31.1 million. On AlloCiné, it holds a rating of 4.1 / 5. John Steinbeck's novel, published in 1952, sees its sales jump by nearly 200% and 25 re-prints this year, while the audiobook grows by 156% on Spotify. According to Netflix, this success confirms Zoe Kazan's gamble, granddaughter of Elia Kazan, to make the classic accessible to a new generation, with Florence Pugh in the central role of Cathy Ames.