Jumanji 4 unveils a first poster deemed boring
The latest installment of the saga, billed as Dwayne Johnson's final chapter, arrives with an ambitious marketing campaign.
The video this brief is aboutSony Pictures released the first poster of Jumanji: Welcome to the World, the fourth film in the series and, according to Dwayne Johnson, the final chapter of a record-breaking box-office saga. After images revealing an "open world" concept and a trailer described as chaotic, the campaign continues with polished marketing. The franchise, led by Johnson, has already grossed $963 million with Jumanji: Welcome to the Jungle (budget $90 M) and $801 million with Jumanji: The Next Level (budget $125-132 M). According to Écran Large, the successive films resemble formulaic blockbusters that are not very appealing.
