Robert L. May

Robert L. May (July 27, 1905 - August 11, 1976) was an American advertising copywriter. He is best known for creating the fictional character Rudolph the Red-Nosed Reindeer. Early in 1939, May's boss at Montgomery Ward asked him to write a "cheery children's book" for Christmas shoppers, suggesting it should be an animal story. Prior to that time, Montgomery Ward had been buying and giving away c… Read more