Born Ornella Rose Hollela in Belgium to Congolese parents, she moved to the United Kingdom at age seven and later earned a 2:1 degree in sociology from the University of Leicester. While studying, she launched a YouTube channel in 2016 that mixed vlogs, hair tutorials and fashion hauls, a move that earned her the YouTuber of the Year prize at the PrettyLittleThing Influencer Awards. Expanding into…